Captain Danny - World’s First Rice Popcorn

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captaindanny,米米花,ricepopcorn, poppoprice,glutenfree,neverfried

Company Background:

In 2018, the Captain Danny brand was established with the goal of developing better snacks for consumers, employees, communities, and the environment. The team consists of grain food researchers, mechanical engineers, flavor developers, and other professionals, and they communicate directly with consumers who love snacks through e-commerce, EC platforms, and pop-up stores. In 2022, the brand's revenue exceeded NT$100 million, and they are expected to grow revenue by more than double in 2023, with digital commerce accounting for 70%. They plan to invest NT$200 million to build a smart green energy factory before 2025, to capture the rapidly growing global healthy snack market.

"Life's pleasure lies in constantly exploring and trying new things, and creating new experiences from them!"

In 2015, Danny took over his family's mechanical equipment business and sought new opportunities for the traditional industry. With an explorer's spirit of breaking through the status quo and opening up new horizons, he bravely ventured into the completely unfamiliar food industry and created the Captain Danny brand of snack e-commerce.

"Challenge the market and create unprecedented snacks!"

The Captain Danny team spent 18 months constantly improving their machinery, seeking suitable raw materials, adjusting their processes, and going through countless trials to finally develop the Rice Popcorn". Taiwan's high-quality rice is ground and processed through a non-fried air-bursting process to produce delicious, crispy rice popcorn, completely subverting people's expectations of snacks.

"Carefully selected raw materials, locally sourced and excellent quality"

Our product are made with locally sourced rice from Yilan and Chishang in Taiwan, reducing the carbon footprint of transporting raw materials and enhancing the value of Taiwanese rice. We have also upgraded our coconut oil seasoning to find the perfect balance between health and deliciousness.

Captain Danny, A Better Choice for YOU and the World

Captain Danny believes that through small changes every day, we can work together to create a better snacking experience and a better tomorrow for you, one that is "Better for YOU."